How Dodge Will Allocate The Challenger SRT Demon To Dealers.

Jerry Cimadomo on June 21, 2017

The plan is to have the Dodge Challenger Demon go on sale tomorrow,  Wednesday June 21st at the MSRP of $84,995. Until today, Dodge’s response to concerns about price gouging was basically “don’t worry, we got this”. Earlier this morning they announced their strategy, & it isn’t too bad.

Standard drag-race inspired interior configuration of the 2018 D

Basically, Demons will be sold prior to dealer delivery.  Demons which will be sold at or below MRSP will be given priority in the delivery chain. In other words, you will get a lower VIN number. An “acknowledgement document” must me signed by the buyer as well as the dealer, and it must also be notarized! A special Demon Concierge hotline will be set up & the documents must be reviewed before the car is given the go ahead for production & delivery.

2018 Dodge Challenger SRT Demon

Each dealer already has a pre-determined number of Demons they will be receiving. In fact, dealers are only eligible to order a demon if they have sold more than 1 hellcat in the past 12 months. Allocation is based on a 60 percent SRT Hellcat and 40 percent Charger and Challenger sales performance. With only 3,300 Demons being made (3,000 in the United States & 300 in Canada) , this seems like a solid idea to ensure insane dealer markups are kept to a minimum. Whether or not it will work remains to me seen.

The functional Air-Grabber™ hood scoop on the 2018 Dodge Challenger SRT Demon is the largest of any production car (measures 45.2 square inches).
Under the hood of the 2018 Dodge Challenger SRT Demon is a 6.2-liter supercharged HEMI® Demon V-8 engine.
The Challenger SRT Demon’s Performance Pages feature a new real-time Dyno page, which displays instantaneous power and torque readings displayed on the 8.4-inch Uconnect touchscreen.
Guinness World Records certification of the 2018 Dodge Challenger SRT Demon record.

 

Published by Jerry Cimadomo

Jerry Cimadomo is the Editor-In-Chief at The Feel of Fast. Growing up in a car-loving family, working as a mechanic, & going to the track only strengthened his passion for cars. Jerry's finger is always on the pulse of breaking car news. He has an unusual love for "new" Pontiac's. Also, for some reason, people either love or despise his Iron Man-ish beard.

  1. Dodge Confirms The Challenger SRT Hellcat Widebody – The Feel Of Fast June 28, 2017 at 3:02 am

    […] about a week after the Demon goes on sale, Dodge has announced that it will make a widebody version of its “little” brother, the […]

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